The T-Shirt Issue, and why value is shaped before the customer sees the price A plain T-shirt is a dangerous product. Not because it is complicated. Because it has nowhere to hide. There is no secret mechanism. No dramatic feature. No technical demo. No complicated explanation that can make the product feel more impressive than it is. A T-shirt sits in front of the customer and quietly asks one brutal question: What makes me worth this price? Many simple products face the sam